With online markets booming, a wide array of languages should be available for the consumers to access on software and web pages.
The only way to connect to different people from different cultures, having different language is to overcome its barriers to communication.
There are around six thousand and five hundred languages used in the world. If one wishes to act globally to market their ideologies and services, they should be able to connect with different cultures through these languages. It is vital to make different options available for varied language preferences that different countries are more likely to use. This makes it easier for the audience to understand and interpret the initially intended message by the sender. This can be applied to different types of content created like software, products, animations, voice-overs, messages etc.
Most of the times, your target audience also depends on the topography, demography, culture and languages. Adhering to the local languages of your chosen target audience connects with the customers on a personal and emotional level- but more than that rational, because one would generally choose products of languages that they can easily understand.